SEO

Social media

Do I really need a Facebook business page? Why LinkedIn? What is Twitter anyway? My tween loves Instagram, should I love it too? Social media can be an effective business marketing tool when the message matches the audience. There are nuances to each platform and those should be considered. The affordable geo-targeting and call-to-action features…

SEM vs SEO – What’s the difference?

SEM is an acronym for Search Engine Marketing, and is a method of internet marketing which employs paid advertising tools like pay-per-click (PPC) ad campaigns. Search Engine Optimization (SEO) encompasses all the organic tools (as in free) used to improve page ranking and performance on the search engines. Whatcom Clicks employs both SEO and SEM …

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