SEM vs SEO – What’s the difference?

SEM is an acronym for Search Engine Marketing, and is a method of internet marketing which employs paid advertising tools like pay-per-click (PPC) ad campaigns. Search Engine Optimization (SEO) encompasses all the organic tools (as in free) used to improve page ranking and performance on the search engines. Whatcom Clicks employs both SEO and SEM to improve our client’s online presence. SEM is included in our monthly digital marketing service.

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