Social media

Do I really need a Facebook business page? Why LinkedIn? What is Twitter anyway? My tween loves Instagram, should I love it too?

Social media can be an effective business marketing tool when the message matches the audience. There are nuances to each platform and those should be considered. The affordable geo-targeting and call-to-action features among the popular platforms alone mean social media cannot be ignored. The real question becomes how can social media best serve your business?

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